Privacy policy

Last updated 14 November 2026

This policy explains what HowToMarketMyApp collects, why, who helps us process it, and the choices you have. In short: we collect what we need to send you your plan and run the service, we don't sell your data, and analytics only run if you say yes.

Who we are

HowToMarketMyApp (howtomarketmyapp.com) is run by Tom, an independent app developer. Tom is the data controller for the personal data described here. Contact: tom@howtomarketmyapp.com.

What we collect

  • Free 7-day plan requests: your email address, your app's link, the description you write, and the plan we create. If you give an App Store link, we also fetch your app's public listing details (name, category, description, icon) from Apple.
  • Accounts: your name, email address and password (passwords are stored by Google Firebase Authentication, never by us in readable form), plus the apps, plans, content and results you create.
  • Free review requests: what you enter in the review form. A review is only published if you tick the consent box.
  • Emails: which emails we sent you and whether you clicked a link in them, so we don't send duplicates and can see what's useful.
  • Basic usage counts: our own server records simple events such as "plan requested" or "task marked done", without cookies and without your IP address.
  • Analytics (only with your consent): Google Analytics for Firebase records pages viewed, approximate location (country/city), device and browser type, and how you arrived. We turn off Google signals and ad personalisation, and private links (like your plan page) are hidden before anything is sent.
  • Payments (when switched on): handled by Stripe. We receive confirmation of your plan and a customer ID; we never see your full card details.

Why we use it, and our legal basis

  • To provide what you asked for (your plan, the daily plan emails, your account): necessary to perform our agreement with you.
  • Marketing tips and offers by email after your plan: our legitimate interest in telling people who asked for a plan about related help. Every email has a one-click unsubscribe link.
  • Keeping the service secure (rate limits, preventing abuse) and improving the product from basic usage counts: our legitimate interests.
  • Analytics cookies: your consent, which you can withdraw at any time.
  • Legal obligations, such as keeping payment records.

Cookies and similar storage

  • session (essential): keeps you logged in. Expires after 14 days or when you log out.
  • hmma_consent (essential, stored in your browser): remembers your cookie choice.
  • _ga, _ga_* (analytics, only if you accept): Google Analytics cookies that distinguish visitors. They last up to 2 years.

You can change your choice at any time with the Cookie settings link at the bottom of every page.

Who processes data for us

We use these providers to run the service. They process data only on our instructions:

  • Google Firebase (database, sign-in and analytics)
  • Render (hosting)
  • Cloudflare (domain, security and network)
  • Resend (sending email)
  • Anthropic (writing your plan and content with AI: your app link and description are sent to create it; Anthropic doesn't use API data to train its models)
  • Stripe (payments, once they're switched on)

Some of these providers are based in, or store data in, the United States. Where data leaves the European Economic Area or the UK, we rely on the providers' safeguards, such as the EU Standard Contractual Clauses or the EU-US Data Privacy Framework.

We don't sell your personal data or share it with advertisers.

How long we keep it

  • Free plan data and email history: while you're subscribed to our emails, and deleted on request.
  • Account data: while your account is open. When you ask us to delete your account, we delete it within 30 days.
  • Analytics data: up to 14 months.
  • Payment records: as long as the law requires.

Your rights

You can ask to access, correct, export or delete your data, to restrict or object to how we use it, and to withdraw consent at any time. Email tom@howtomarketmyapp.com and we'll reply within 30 days. You can also unsubscribe from emails with the link in any email. If you're in the EEA or UK, you have the right to complain to your local data protection authority.

Children

HowToMarketMyApp is for app developers and isn't aimed at children. Please don't use it if you're under 16.

Changes

If we change this policy, we'll update the date at the top. For significant changes, we'll also tell you by email.