Know exactly who your app is for.
The Clarity Checker scores how clear your app's concept is and shows you what to fix, before you spend another hour on posts that don't land.
Eight questions.
The problem, one specific user, the moment it hits, what they do today, and where they hang out online.
Honest pushback.
Say "everyone" and it asks again. Vague answers make vague marketing.
A score and fixes.
Your Clarity Score, what's holding it back, and a Concept Card with your users' own words to reuse in every post.
What is the Clarity Checker?
The Clarity Checker is a guided check of your app's concept. It asks about the problem, the one specific person who has it and where they hang out online, pushes back on vague answers like "everyone", and gives you a Clarity Score with specific fixes and a Concept Card you can build every post from.
Is the Clarity Checker free?
It's part of every paid plan ($19/month for 1 app, $29/month for 2–4 apps, $49/month for 5+ apps). During early access it's free for everyone.
Why does concept clarity matter for marketing?
Most indie developers build first and look for users later, so their posts, screenshots and keywords end up vague. When you can name the problem in your users' words, one specific user and where they hang out, every piece of marketing gets sharper and converts better.