How to market your app.
One day at a time.
You built it. Now get people to use it. A 30-day marketing plan and the content for every step, made for indie devs.
Three steps. Fifteen minutes a day.
Most developers build first and look for customers later. We flip it.
Crystallise.
A guided Clarity Workshop pins down the real problem, one specific customer, and exactly where they hang out online.
Plan.
Get a 30-day plan built around your customer: validation first, quick App Store wins, then a daily content habit and a launch push.
Do three things.
Open the app, see today's three tasks, tap to generate the script or post, mark it done. Keep the streak alive.
Everything you need.
Nothing you don't.
Clarity Workshop
A tough-but-friendly mentor that won't let "everyone" pass as a target market.
30-day plan
Three concrete tasks a day, named after the exact communities your customers use.
Content Studio
TikTok scripts, Reddit posts, X threads, Product Hunt kits and outreach emails, written in your customer's words.
ASO optimiser
Title, subtitle and keyword field with live character counts and the rules most devs get wrong.
Results
Log downloads and views, see which channels actually work, and do more of those.
Streaks
Marketing is a habit. A streak and a little confetti make it stick.
The Indie App Marketing Shortcuts Apple Won't Tell You.
A free 9-page checklist: hidden App Store levers, launch steps, and the free channels that get your first 1,000 users.
It's yours. ✓
We've emailed you a copy too. Lesson one of the course arrives tomorrow.
Get a free marketing review.
We'll review your App Store listing, screenshots and positioning, and publish three quick wins.
Submit your appQuestions.
How do I market my app with no budget?
Start by getting crystal clear on who your app is for and where those people hang out online. Then fix the free App Store levers first (title, subtitle, keyword field, screenshots), and show up every day in one or two channels your customers actually use, like TikTok or a specific subreddit. Small daily actions beat one big launch.
How do I get my first 100 users?
Your first 100 users come from places you can reach by hand: communities where your target customer already asks for help, a short-form video habit, friends of friends, and a launch on Product Hunt or Reddit. Help first, promote second, and ask early users for ratings at a "win moment" in the app.
Can I promote my app on Reddit?
Sometimes. Every subreddit has its own self-promotion rules, so always read them first. The approach that works is value-first: answer questions and share genuinely useful lessons, and only mention your app where it's allowed and actually relevant. Accounts that only post links get banned quickly.
What is a free app marketing review?
Submit your app and we'll look at your App Store listing, screenshots, positioning and social presence, then publish an honest review with a score and three quick wins you can act on right away.
You built it.
Now let's get it used.
Free to start. Your first plan takes about 15 minutes.
Start your free plan